Remember my post about bees?
No?
Well I hardly do either, but in this clip from Friday's show, Bill says exactly what I would like to have said about the environment, only Bill says it much, much better.
Last week we launched our public beta at Web Expo 2.0. They say that over 10,000 people came to the show and I'm pretty sure I gave personal demos to at least half of them.
One really great guy I met, Tris, is a professional blogger who liked the concept of LeapTag and volunteered to download and install it on the spot. As he was downloading, he opened a Twitter window and wrote that he was getting "a personal demo of LeapTag." Thirty-six minutes later he was wonderfully enthusiastic. He reopened Twitter and wrote "OMG LeapTag is going to save me hours!" Needless to say I was thrilled. Not just because he had Twittered it, because frankly I didn't expect too much to happen as a result of that, but because it was great to meet someone who got what the product was about and liked it. Tris later wrote a great post about LeapTag which you can read here.
But wait, you say, that is not proof that Twitter is actually good for something, it's just more proof that people like to Twitter - as if we needed any more. Ah, but I'm not done yet. Fast forward to the end of the show. The sessions are over and the crowd has dwindled considerably. Renee (our fantastic PR maven) is introducing me to more interesting people. As I am shaking this stranger's hand he says "LeapTag. I've got you on my list but I'm not sure why." And then he remembers: "Oh yeah, Tris Twittered about you guys the other day." I was floored. I figured that at best someone who caught his Twitter might, if I was really lucky, remember it for a few minutes. But to have someone recognize my brand two days later was fantastic.
I'm not sure that Twitter will or should become a real marketing channel but it could turn out to be an interesting buzz machine.
